Brand worlds & creative direction
A clear concept, story, and visual language built around your audience and business brief.
Strategy · Scripts · Storyboards · Experience design
NYC studio · Brands & agencies · Available worldwide
Brand worlds
you become.
A full-service studio creating cinematic, performance-led brand worlds—and the technology that lets audiences participate before, during, and after the live experience.
Creative direction. Film & live performance. Participatory technology.
For brands & agencies
One studio. From the first idea
to the last audience touchpoint.
Bring us a launch, activation, campaign, or existing IP. We connect the creative and the technology into one production, working directly with your team or alongside your agency.
Cinematic & live production
Film, performance, original music, and physical environments that make your world tangible.
Film · Live performance · Sound · Production design
Technology & participation
Digital companions and interactive systems that invite audiences into the story and keep it alive beyond the event.
Web · AI-powered web engines · Spatial audio · XR
BeforeBuild curiosity and invite audiences in.
DuringMake the live moment personal and participatory.
AfterGive audiences a reason to return to your world.
Our creative point of view
enter. engage. become.
Deeply felt worlds where human experience guides the journey. Film, performance, and technology share one narrative language—so every touchpoint feels like part of the same story.
Selected studio work
See how the worlds connect.
Original productions demonstrating how we unite story, live experience, and technology. Explore the delivery and the ideas that can translate to your brief.
View all projects ↗
AETHER
Awakening Annabellee · Original IP · Live Immersive Retrofuturist 1988 Dance Dream
AETHER: Awakening Annabellee is an original 1988 storyworld staged as a walkthrough production, where guests carry a personal pass through Saint Mary's Infirmary and meet twelve characters who each remember them. Original film, live dance, handcrafted environments, and custom technology built by Storyverse let the world respond to each guest personally, before the show and after it.
Digital
Live Performance
Film/TV
FAIRYLAND
Live Interactive Technology + Original Design + Transmedia Storyworld
A living storyworld that connects audiences across live performance, web, film, live streaming, and AI profile attunement and hyper personalization so engagement continues before, during, and after the show. Viewers become participants.
Digital
Live Performance
Film/TV
EMILY WAS HERE
Brooklyn Bridge Experience
A poetic, GPS‑triggered audio walk across the Brooklyn Bridge. Voiceover, poetry, and ambient sound transform the crossing into an intimate narrative.
Digital
Live Performance
Film/TV
Senior NYC team
The humans behind your world
Creative direction and technical architecture at the same table. Co-founders Alba Albanese and Phil Olarte bring performance, storytelling, product design, and engineering into one connected process.
Alba Albanese
Chief Creative Designer
Alba is an actor, writer, and immersive creator whose original work spans Off-Broadway, film, and emerging media. A longtime Sleep No More performer and co-founder of Storyverse, she brings elite classical training and a proven track record of building emotionally resonant, boundary-pushing story worlds.
Phil Olarte
Chief Creative Technologist
Phil is a tech product designer, 4X tech founder, and creative technologist with an M.S. in AI and Design from NYU. He specializes in AI-native product strategy, systems design, and immersive experience architecture, turning complex emerging technology into polished, human-centered products and narrative experiences.
A production built around your brief
Senior creative leadership.
Room to scale.
Work directly with our NYC creative and technology leads. We shape the scope around your audience, venue, timeline, and budget—from a focused digital companion to a production spanning film, live performance, and interactive systems.
Define the world
Align on the audience, objective, concept, and what success should look like.
Build the experience
Connect scripts, performance, production design, and technical engineering in one plan.
Plan the rollout
Define the staffing, delivery, and audience journey needed for your event or campaign.
Your story starts here
What are you planning?
A brand launch, a live activation, or a world around your IP? Share your brief—even if it’s still taking shape. We’ll discuss the audience, creative direction, and production scope with you.
Prefer to email directly? contact@storyversenyc.com
Based in NYC · Available worldwide